If your business goals include staying competitive in your market, improving your professional image, and opening your doors to more customers and a highly utilized staff, then you need a proofreader on your business services team.
Let’s face it-very few businesses can afford to pay a full-time editor/proofreader and keep them on staff. That’s understandable. But not having a proofreader on your business services team has time and again proven detrimental. Here’s why…
1. Grammar and proofreading errors are costly and embarrassing. Grammatical mistakes are the easiest to fix before they’re printed, and the hardest to undo once they are printed. The little ones may go by the wayside, but the big ones oftentimes go down in the annals of history, at times taking a company’s reputation with it.
2. When an error is made, customers tend to focus on the error instead of the message. The result-a vanished sales opportunity, wasted money, and the most damaging of all-loss of customer trust and loyalty. After all, if a company can’t be bothered to produce accurate print media, what else can’t they be bothered with?
3. Beyond the basic printed typo, there are a plethora of errors that have cost companies-even corporations-plenty of profits. This host of print media and web copy errors can make a company blush, such as the misuse of accept/except, mediate/meditate (quite opposite meanings), and of course the always embarrassing six/sex and public/pubic.
For example, what happened when Old Navy launched their 2011 collegiate line? They printed an entire t-shirt line with a punctuation error: “Lets Go!” instead of “Let’s Go!”-a missing apostrophe that ended in catastrophe. Not only was Old Navy forced to pull an entire line of produced clothing already on shelves and featured in their online store (equals loss of inventory and money), they also became the subject of a firestorm of traditional and social media fodder, possibly jeopardized their reputation as a with-it clothing line and risking losing a multitude of collegiate accounts.
Again in 2011, only days after Victoria’s Secret launched their women’s t-shirt line printing Michigan State t-shirts with their rival’s motto/fight song, Old Navy was at it again with another collegiate blunder-misprinting the founding year of three universities on still another line of t-shirts (something a quick phone call or Google search could have prevented).
And let’s not forget back in 1999, mail-order company, L.L. Bean, distributed their catalog with the wrong toll-free number (due to employee error), resulting in an untold amount of money paid to buy the phone number from the Virginia-based company which owned it.
4. Bottom line-every business leader who hopes to be successful in today’s market needs to hire a proofreader-not just for one project, but for every project. Finding a proofreading/editing company for your business services team that can offer personal service and work within your budget and time frame will help you soar ahead of your competition by leaps and bounds.